Competitive Advertising vs. Public Relations

Competitive Advertising vs. Public Relations

Competitive advertising is an entertaining persuasion tactic, telling you why you should choose one brand over another. But public relations incorporates press releases that can be just as entertaining and intrigue you enough to make that decision on your own. So...
Marketing Essentials: The 4 P’s

Marketing Essentials: The 4 P’s

For any successful marketing campaign, you must understand basic marketing essentials ā€“ The Four Pā€™s (Product, Price, Placement and Promotion). This is when market research comes in handy. After all, comprehensive knowledge of your target audience and competition is...