Public Relations for Authors

Public Relations for Authors

Writing a book takes several months and considerable dedication. The composition process involves quite a bit more than the actual writing itself. From research, to planning, to promotion, the author must continuously engage with and understand the target is aimed at....
Preparing For Interviews With The Media

Preparing For Interviews With The Media

American journalist, executive editor and former news anchor, Jim Lehrer, once said, “There’s only one interview technique that matters…do your homework.” They say practice makes perfect, but the recipe for success calls for an equal amount of preparation. Preparing...