Emerging PR Trends

Emerging PR Trends

Emerging PR Trends: The evolution of social media and increased presence of digital media in our homes and businesses provide new opportunities for everyone, including public relations experts. So what’s my favorite new trend? It’s become business fashionable for...
Do Promoted Posts Really Work?

Do Promoted Posts Really Work?

Do promoted posts really work? Despite constant publishing, SEO knowledge, and interaction with your followers, several of your brands’ Facebook fans are not seeing your posts. In order to increase visibility, Facebook allows for several types of advertising options...
Social Media For Business

Social Media For Business

Recently, an industry professional posed a very important question regarding the use of social media for business. He wanted to know whether communications professionals believed Facebook better served as a client acquisition tool or a client retention tool. Think of...
Best Apps For Productivity

Best Apps For Productivity

For communications professionals, productivity is synonymous with efficiency. Being productive isn’t about working harder, but working smarter. Public relations, marketing and advertising professionals are in the business of time management. Minutes are precious....
Top 10 PR Nightmares

Top 10 PR Nightmares

In today’s social media world, one must be careful to achieve proper branding. Your content will dictate your results. We at The PR Group understand this, and today’s blog will focus on the top 10 PR nightmares. 10. Sarah Palin for Vice President While it seemed like...