Social Media For Business

Social Media For Business

Recently, an industry professional posed a very important question regarding the use of social media for business. He wanted to know whether communications professionals believed Facebook better served as a client acquisition tool or a client retention tool. Think of...
Best Apps For Productivity

Best Apps For Productivity

For communications professionals, productivity is synonymous with efficiency. Being productive isn’t about working harder, but working smarter. Public relations, marketing and advertising professionals are in the business of time management. Minutes are precious....