Branding In College Football

Branding In College Football

It’s that time of year again. With summer’s end comes football’s return and this weekend the 2013 NCAA season will make its debut. Being one of the biggest sports in the United States, college football certainly garners a lot of hype. For public relations...
Honesty Has Become Newsworthy

Honesty Has Become Newsworthy

Despite the popular conception that news outlets feature stories of cynical and depressing nature, positive stories can make the news as stories were based on the cold, hard truth. As time evolved, however, we have seen a shift. No longer is the truth as prevalent....
Using Back-To-School To Back Your Business

Using Back-To-School To Back Your Business

“Back-to-school” means a few things. It means new schedules. It means new clothes, glue sticks, and number two pencils. It means new marketing tactics and with only a few more weeks of summer fun, I’m reminding marketers to capitalize on this “back-to-school” season...
Creating Controversy For Your Brand

Creating Controversy For Your Brand

Stepping outside of their traditional norms, General Mills’ Cheerios stirred up some controversy amongst viewers and critics with their new television commercial. In 2013, does anyone care that Cheerios used an interracial couple in their ad? Or was this just the...