Writing a Press Release?

Learn 6 basic rules for writing an impressive press release! If you are considering writing and issuing your own press release and want to increase the odds of your release being picked up by editors and producers, here are a few tips to keep in mind which can help...

Podcasts for Business?

Podcast interviews for public relations? The recent popularity and surge in the number of people listening to podcast interviews hasn’t been as much of a surprise for public relations professionals as it was to traditional radio stations and networks. Or maybe...
Six 2014 Public Relations (PR) Trends to Watch

Six 2014 Public Relations (PR) Trends to Watch

1. Traditional media accelerates its decline. Some media brands will figure out that their new role in the media landscape is not provider of information, but curator and qualifier. A few brands have already figured this out, that what they dispense is not...
Public Relations for Authors

Public Relations for Authors

Writing a book takes several months and considerable dedication. The composition process involves quite a bit more than the actual writing itself. From research, to planning, to promotion, the author must continuously engage with and understand the target is aimed at....
Preparing For Interviews With The Media

Preparing For Interviews With The Media

American journalist, executive editor and former news anchor, Jim Lehrer, once said, “There’s only one interview technique that matters…do your homework.” They say practice makes perfect, but the recipe for success calls for an equal amount of preparation. Preparing...
Branding In College Football

Branding In College Football

It’s that time of year again. With summer’s end comes football’s return and this weekend the 2013 NCAA season will make its debut. Being one of the biggest sports in the United States, college football certainly garners a lot of hype. For public relations...
Honesty Has Become Newsworthy

Honesty Has Become Newsworthy

Despite the popular conception that news outlets feature stories of cynical and depressing nature, positive stories can make the news as stories were based on the cold, hard truth. As time evolved, however, we have seen a shift. No longer is the truth as prevalent....