Podcasts for Business?

Podcast interviews for public relations? The recent popularity and surge in the number of people listening to podcast interviews hasn’t been as much of a surprise for public relations professionals as it was to traditional radio stations and networks. Or maybe...
Third Party Endorsements

Third Party Endorsements

Media ethics is a subject of constant concern, and for good reason. The drastic impact media can have on individuals specifically and society collectively has received an abundance of scholarly attention. As of late, media entities are fighting for profits and...
Branding In College Football

Branding In College Football

It’s that time of year again. With summer’s end comes football’s return and this weekend the 2013 NCAA season will make its debut. Being one of the biggest sports in the United States, college football certainly garners a lot of hype. For public relations...
Creating Controversy For Your Brand

Creating Controversy For Your Brand

Stepping outside of their traditional norms, General Mills’ Cheerios stirred up some controversy amongst viewers and critics with their new television commercial. In 2013, does anyone care that Cheerios used an interracial couple in their ad? Or was this just the...
Do Promoted Posts Really Work?

Do Promoted Posts Really Work?

Do promoted posts really work? Despite constant publishing, SEO knowledge, and interaction with your followers, several of your brands’ Facebook fans are not seeing your posts. In order to increase visibility, Facebook allows for several types of advertising options...
Effective Branding

Effective Branding

Communications professionals are constantly discussing branding. Blogs are being posted on effective branding. Meetings are centered upon effective branding. The topic has a theme amongst products and services aids in effective branding tactics. Keep in mind, your...
Competitive Advertising vs. Public Relations

Competitive Advertising vs. Public Relations

Competitive advertising is an entertaining persuasion tactic, telling you why you should choose one brand over another. But public relations incorporates press releases that can be just as entertaining and intrigue you enough to make that decision on your own. So...